Lost in Translation – Björn and John Underwear?

This one is in English, but still appears to be Lost in Translation. Björn* Hearts John underwear.

That’s right.  It says “A limited edition underwear collection celebrating the single greatest duo in sports history.”

You cannot be serious!  For more on it, here is an article.  If you want to see McEnroe on YouTube, click here for a link to his spay and neuter PSA, here for his AmEx ad, here for his Wii Tennis commercial, here for his Altea pub or here for a McEnroe/Bjorg Tesco one.  

*Björn Borg was a big tennis star in the eighties. He is from Sweden which, as you know from yesterday’s post, is really close to Denmark. He had legendary matches with John McEnroe. This is the result?