The Best Beer In Geneva

Our friend discovered the Brasserie Des Murailles at a summer festival.  He made a strong statement and declared it to be the “best beer in Switzerland.”  After tasting it we fell in love with the brewery (brewery is brasserie in French).  Here’s why:

1. They regularly brew five varieties of beer (and additional seasonal ones). Each one is great.  They don’t make a bad one.

2. The brewer studied in Belgium.  Yeah Belgium!

3. They have continuously grown their business each year with minimal advertising.  They grew so much that they went from the tank above to the tanks below.

4. We like to tour breweries and microbreweries (and pretty much any kind of factory).  Although they are small, their old farm is one of the coolest buildings around.  It is a rustic old bar that has been retrofitted to accommodate brewing and visitors.  The best part is the setting in the countryside of Geneva with a wonderful view of the French Alps and Le Salève.  From the back, you can see the Jura. mountains.

5. Like the Belgians, they manage to pack their beer full of flavor.  Somehow, they manage to keep it light enough for the local market.  Even in during a summer heat wave, they never seem too heavy.

6. Their beers are unique and complex.

7. They are small enough to exercise strong quality control.

8. Although it isn’t technically a reason their beer is great, they are nice.  Really, really nice. You want them to succeed.  Although they love great beer, they aren’t pretentious or snobby.

9. At summer festivals, what would you rather drink Heineken, Kronenbourg 1664 or something with taste and flavor?

10. In a market like Geneva, where great unique beers are hard to come by, they are a godsend.

If you are interested in Swiss beers, check out the Ultimate Switzerland Beer Guide.  Sante! Proust!  Chin Chin!  Cheers!

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Beer Tours – If You Want To Improve Yours, Just Ask Us?

We’ve had a beer or two on our day and have been on a few brewery tours. While we were in Copenhagen, we toured Carlsberg.
Carlsburg had several things going for it.  It has decent beer (sorry Heineken). It has a nice campus. It has a decent place to sit and drink your free beers.  One of the best parts of the tour was the Guinness (ironic) Book of Records certified world’s largest collection of unopened beer bottles (currently +/- 20,000). The other nice part was the history of the company and it’s role in Danish society.
Sorry, I couldn’t fit them all in. Not even close.
They have a copy of The Little Mermaid Statue. The family commissioned the one in the harbor.  You get to see a bunch of old machinery and, like the Budweiser tour, there are stables with horses (no horses in the stables on the Heineken tour).
 

Several things go into making a good tour.  We enjoy a tour and here are some easy ways to make a factory/product tour better:

  • Show funny old commercials. Even ones that the suits setting up the tour don’t think are funny.
  • Have a location with a view.  Look out over mountains, the sea, the city, even a garden. Guinness does a good job with this.  Their Gravity Bar has the best view of Dublin.
The second best part of the Guinness tour
  • Provide plenty of silly photo ops.
  • Try not to be as obvious about making it a giant commercial for your product. Yes, Guinness Tour I am talking to you. Miller, please pay attention as well.  World of Coca-Cola in Atlanta, you might be a lost cause.
  • Have knowledgeable people who can actually answer questions about the product. Olde Mecklenburg, Thomas Creek and lots of American microbrews do this well.
  • If at all possible, try to show production.  We eat it up. I’m not sure if you can still do it, but you used to be able to do this at Yuengling and some of the Milwaukee breweries.