Finnish This Brew, A Helsinki Microbrew Festival


While exploring Helsinki, we stumbled upon a Finnish microbrew festival.  He loves microbrews, so we had to check it out.


It was a good chance to meet and talk with Finns.  Everyone had told us that the Finns are reserved and not the sort of people to use two words when one will do.   When drinking, this does not appear to be the case.  We were repeatedly engaged in conversation by nearby Finns.  We really enjoyed chatting about their country, beer and life with them.


While you might not be able to name a single Finnish brew as they don’t export a lot of it, they have a surprisingly good microbrew culture.  The Finns are making some fantastic microbrews.  If you’re traveling there, they are definitely worth seeking out.  There were too many participants to name them all.


Some of our favorites were:


They weren’t all crazy beers, but for the traditional Finnish beer drinker, the IPA’s Ale’s and Stouts were probably different than what they grew up with.  However, a growing number of Finns are choosing microbrews instead of the typical beers produced by big global brewing conglomerates.   Karhu (which translates to bear), a traditional Finnish beer, is now owned by Carlsberg.  Many people report boycotting it post acquisition, however a decline in sales cannot be verified.  Small breweries only account for about 1 percent of Finland’s total beer consumption in Finland, but it’s growing each year as Finns develop a taste for more character filled craft beers.   With such good local brews to choose from, it comes as no surprise.


Our favorite was the Malmgård’s Brewery.  Their Dinkel and Arctic Circle Ale were exceptional.  We met the head of marketing who told us a bit about the brewery, beer in Finland.  The brewery’s products are produced by hand in small batches using clear spring water, the domestic malts, cereals from the farm’s own fields.  They don’t use any additives. Malmgård has both the standard craft beers and more adventurous products.    If you’re in the US, you can get some through Shelton Brothers in shops featuring organic and locally produced products. DSC_0179DSC_0180

DSC_0182_3 DSC_0183



Beer Tours – If You Want To Improve Yours, Just Ask Us?

We’ve had a beer or two on our day and have been on a few brewery tours. While we were in Copenhagen, we toured Carlsberg.
Carlsburg had several things going for it.  It has decent beer (sorry Heineken). It has a nice campus. It has a decent place to sit and drink your free beers.  One of the best parts of the tour was the Guinness (ironic) Book of Records certified world’s largest collection of unopened beer bottles (currently +/- 20,000). The other nice part was the history of the company and it’s role in Danish society.
Sorry, I couldn’t fit them all in. Not even close.
They have a copy of The Little Mermaid Statue. The family commissioned the one in the harbor.  You get to see a bunch of old machinery and, like the Budweiser tour, there are stables with horses (no horses in the stables on the Heineken tour).

Several things go into making a good tour.  We enjoy a tour and here are some easy ways to make a factory/product tour better:

  • Show funny old commercials. Even ones that the suits setting up the tour don’t think are funny.
  • Have a location with a view.  Look out over mountains, the sea, the city, even a garden. Guinness does a good job with this.  Their Gravity Bar has the best view of Dublin.
The second best part of the Guinness tour
  • Provide plenty of silly photo ops.
  • Try not to be as obvious about making it a giant commercial for your product. Yes, Guinness Tour I am talking to you. Miller, please pay attention as well.  World of Coca-Cola in Atlanta, you might be a lost cause.
  • Have knowledgeable people who can actually answer questions about the product. Olde Mecklenburg, Thomas Creek and lots of American microbrews do this well.
  • If at all possible, try to show production.  We eat it up. I’m not sure if you can still do it, but you used to be able to do this at Yuengling and some of the Milwaukee breweries.